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Cumulative Global Sales of Frixion Series Reach Five Billion Units
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Cumulative Global Sales of Frixion Series Reach Five Billion Units
2026.02.13
Press Release
PILOT CORPORATION (the “Company”) is pleased to announce that cumulative global sales of the Frixion series of erasable writing instruments have reached five billion units (as of December 31, 2025).
The Frixion series of writing instruments, which were developed by THE COMPANY independently, feature writing that can be erased with heat. After more than 30 years of development, the Frixion Ball was first released in Europe in 2006 and launched in Japan in 2007. The Company has since been expanding the line of Frixion to ballpoint pens, felt-tip pens, colored pencils, and various other products, in the process creating a new category in the writing instrument market. The convenience offered by the Frixion line has earned high praise, especially in business settings where the products are idea for materials such as datebooks requiring frequent schedule changes. The Frixion series products are currently sold in more than 100 countries and regions, with cumulative sales reaching five billion units by December 31, 2025.
The ink used for the Frixion series features special microcapsules that contain three components: color former, a color developer, and a color change temperature regulator. At room temperature, the color former and color developer combine with each other, producing a color. However, when their temperature reaches a set level due to friction heat, the color change temperature regulator is activated, breaking the bond between the two components and causing the ink to become colorless. Unlike conventional writing instruments that use rubber erasers,Frixion does not generate eraser residue, with no incomplete erasure.
With this innovative erasure mechanism, Frixion is a popular choice among users all over the world.The Frixion series has evolved the ballpoint pen from a mere recording tool to a tool for thinking, which allows users to deepen their thoughts and refine their ideas through repeated writing and erasure. Reflecting the fact that Frixion is used by many people in various settings and has been well received, the Company will continue seeking new possibilities and will expand the product line by improving performance and developing new functions. In doing so, the Company will open up the future of the culture of writing.
* Frixion is a registered trademark of PILOT CORPORATION.
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