Business Overview

Business and Performance Overview (Fiscal Year Ended December 31, 2025)

Through the 2025-2027 medium-term management plan covering the three years from the fiscal year ended December 31, 2025, we aim to grow writing instruments, which is our mainstay business, in the global market, and create new businesses. We positioned the term as a phase in which we will reinforce the Group’s management foundation for adapting to changes with the purpose of realizing the Group’s “2030 Vision”, and strive for ceaseless evolution.
During the current fiscal year (January 1 to December 31, 2025), the economic environment in Japan saw a gradual recovery due to improvements in the income environment, although inflation caused personal consumption to stall.
Overseas, the outlook for the global economy remains uncertain due to factors such as continued inflation in Europe and the U.S., the prolonged slowdown in the Chinese economy, and the effects of the U.S. tariff policies.
In this economic environment, consolidated net sales for the fiscal year totaled 126,391 million yen, up 0.2% year on year (YoY). Net sales in the Japanese market came to 29,353 million yen, down 3.2% YoY. Net sales in overseas markets were 97,037 million yen, up 1.2% YoY.
In terms of profit, the Group recorded operating profit of 16,649 million yen, down 6.5% YoY, and ordinary profit of 17,855 million yen, down 11.2% YoY. Profit attributable to owners of parent stood at 12,064 million yen, down 20.5% YoY.

Japan

In the stationery business, sales of gel ink ballpoint pen Juice up series remained strong in Japan. In addition, sales of whiteboard markers and other products performed well, particularly through e-commerce channels. The highlighter pen KIRE-NA also gained strong market acceptance, and its sales significantly exceeded the annual plan.
However, domestic sales were down YoY mainly due to a decline in OEM sales of writing instruments.
Furthermore, export sales have also decreased. This is mainly due to the inclusion of Pilot Pen (Malaysia) Sdn. Bhd. and PPIN Private Limited (the trade name changed to PILOT PEN & STATIONERY COMPANY (INDIA) PRIVATE LIMITED on September 26, 2025) within the scope of consolidation, as a result of which, sales for Malaysia and India, which were previously included in the Japan segment, are now included in the Asia segment.
In the toys business, sales decreased due to the continued impact of price increases implemented in April 2025 despite the solid performance of Mellchan doll series, our mainstay product.
In the industrial materials and other businesses, sales increased thanks to an increase in orders received for ceramics products, the mainstay of the industrial materials business.
Segment operating profit decreased primarily due to increases in personnel, depreciation, and other expenses.

The Americas

In the Americas, sales volume remained strong for G-2, our mainstay product that continues to hold the top share in the gel ink pen market in the U.S. However, net sales in this segment fell due to a decrease in sales in Mexico amid a sluggish economic environment, as well as the impact of the yen’s appreciation. Segment operating profit increased mainly due to decreases in cost of sales and advertising expenses.

Europe

In Europe, although personal consumption has yet to fully recover, sales increased primarily due to the solid growth in sales volume of FRIXION ball+, which uses recycled plastic, and the multi-color ballpoint pen FRIXION ball 4, particularly in France, as well as the impact of yen’s depreciation. Segment operating profit declined primarily due to an increase in cost of sales, personnel and other expenses.

Asia

In Asia, although China’s economy remains weak, the Juice series of gel ink pens, our mainstay product in the Chinese market, performed well. Furthermore, Pilot Pen (Malaysia) Sdn. Bhd. and PILOT PEN & STATIONERY COMPANY (INDIA) PRIVATE LIMITED are now included in the consolidated financial statements, and sales for Malaysia and India that were previously included in the Japan segment are now included in the Asia segment. Due to those factors, sales in this segment increased. Segment operating profit increased primarily due to a decrease in cost of sales.

Products (Japanese language only)